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CRM Customer Relationship Management: The customer relationship management (DVD)
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Wednesday, 11 June 2008
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 Stanley Brown
Price: EUR 30.00
Price: EUR 28.50 to see if
Save: EUR 1.50 (5%) Paperback: 363 pages
Publisher: Pearson Education; edition [New. ed.] (March 13, 2006)
Language: French
ISBN-10: 274406193X
ISBN-13: 978-2744061936
Product Descriptions
Presentation of the publisher
The growth of enterprises today depends on how they treat their customers. In a context of globalization and deregulation, they are more volatile than ever, and that is why companies need to remain particularly attentive to their needs and to organize for this purpose: it is the goal MRC.
The CRM, or Customer Relationship Management, is a strategy of cross-business organization which helps to better understand, anticipate and manage the needs of existing and potential customers by putting the heart of the system. Stanley Brown brought together in this book the best experts of the customer relationship management PricewaterhouseCoopers around the world. Since the competitive advantage of CRM to practical advice for Successful implementation and the eCRM, he proposed a book to both comprehensive and concrete, which places emphasis on good practices. The marketing professionals, finance and logistics, as students, will find an introduction to general principles of CRM and a complete and detailed presentation tools that allow the implementation of CRM in the enterprise.
Biography of the author
Stanley Brown is a partner of PricewaterhouseCoopers CRM branch and heads the International Centre for excellence in customer management. It is also the author of several books on money management clients. To write this book, he appealed to the American experts, Canadian, french, English, Danish and Swiss PricewaterhouseCoopers.
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