 Pascal Lannoo
Corinne Ankri
Price: EUR 24.00
Price: EUR 22.80
SHIPPING Shipping: EUR 1.20 (5%) Paperback: 352 pages
Publisher: Vuibert; 2 edition (July 12, 2007)
Language: French
ISBN-10: 2711787214
ISBN-13: 978-2711787210 Product Descriptions
Presentation of the publisher
-- The keys to sell and sell on the Internet - Tools promotion, merchandising techniques, customer loyalty ... Optimize its value chain - 10 rules for a successful campaign e-mailing, Web 2.0, e-crm, mobile marketing, ...
While it is already a reference for professionals and business schools, attentive to the rapid evolution of the Internet, this new edition, expanded and updated, offers even more expert advice, practical case and new thematic unavoidable, such as Web 2.0, e-crm and mobile marketing. With a turnover in constant evolution, the Internet has imposed a few years as the No. 1 tool for finding suppliers and service providers. For a company, this means that it is now possible to pass a presence on the Web. It must develop a site reflecting its position and its philosophy, which is before any "customer-oriented." The site will focus on this priority: an offer intelligible, a navigation-friendly, logical and effective actions to promote the success of which is combined with respect for their rights as with the expectations of Internet users. The deployment of a Web presence - which involves communication activities and aims to bring contacts and clients on a site - until the purchase of keywords, setting up partnerships, the arrivals of e - mail ..., how to combine the various acquisition channels available to the company? How to find the right balance between recruitment and retention of prospective clients? What methods of large retailers and direct marketing adopt to develop its site? Leader of SMEs, marketing manager, product manager, project manager Web cybermarchand ..., this book will help you design a site to your image and match your business strategy, structure and present your catalogue, to communicate your services, to observe the regulations, etc.. In short, to be present on this distribution channel, which is now inevitable.
The author seen by the publisher
Pascal LANNOO is a consultant in e-commerce, e-merchandising and marketing, topics for which it acts as a trainer in France and Germany (Ford, Redcats Group ESG Paris). Corinne ANKRI, direct marketing consultant, web-editing and e-learning (Areva, Renault Academy), has developed intranet solutions in Cegetel since 1998. Having respectively acted as the director of operations and responsible content at Dealpartners (Uniondream, Clust.com, M6, Egg, Excite), they are both among the pioneers of e-commerce in France.
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