 Leila Chaibi
Collectif
Price: EUR 45.00 Price: EUR 42.75 SHIPPING Shipping: EUR 2.25 (5%)
Paperback: 629 pages
Publisher: Elenbi Publisher (October 11, 2007)
Language: French
ISBN-10: 2914901127
ISBN-13: 978-2914901123
Product Descriptions
Presentation of the publisher
Allowing advertisers to master the new rules of the Internet and integrate unexpected problems: this is the last 4 years the ambition of successive versions of Little Red Book of Interactive Marketing of EBG. In this new edition, there are 70 case studies where large
French and international brands reveal and explain their strategies and Mobile Internet. The detailed objectives, techniques and tools used offers concrete advice applicable to all companies, novice or pro of on-line: Recruitment, relational programs, increase loyalty and sales, seduction targets, optimizing the brand image. .. A panorama of experiences rich in lessons, led by the diversity of practices, approaches and sectors (luxury food, through tourism, industry, audiovisual ...) . Taking advantage of the reputation of the three previous versions, EBG wished to go further still in the educational dimension. The biggest experts were meeting to deliver in the form of "practical" advice indispensable to the establishment of an interactive marketing strategy. In this real Guide to Internet destination brands, all facets of interactive communication are addressed: e-mailing, referencing, online advertising, datamining, geomarketing, legal focus, and so on. Also new this year, a "practical mobile" will open doors, if not already done so, an emerging market and widely promising for advertisers. Finally, in light of the latest trends, you will benefit from the revenue that walk to adapt your communication to the recent developments in Internet media: advergaming, word of mouth, viral video, blogs marketing ... or how to turn your advantage apparent anarchy of "participatory web"!
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